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Dave Will's illustrated Liverpool FC postcards that celebrate the beautiful game

As Liverpool enjoyed a memorable season in 2013-14 – with Luis Suárez deemed as the league's top scorer – designer and illustrator Dave Will decided to make and sell illustrated football postcards for fun.

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All images courtesy of Dave Will Design

All images courtesy of Dave Will Design

But what started as a "creative release from a day job" soon became an officially licensed product with the club. "It was partly due to their popularity with fans who'd spotted them on Twitter and partly because the team was doing so well that year," Dave tells us.

Since that epic era, Dave has created and sold officially licensed LFC postcard sets based on the 14/15 and 16/17 seasons, plus the career of legends Steven Gerrard and Jamie Carragher, the 10-year anniversary of Istanbul (what a game!) and the 2019 Champions League win.

For the 19/20 series, there are 38 postcards in the set, one for each of the games played in the league. The front of each card features a design that aims to capture a memory or theme from the game itself. The back of the postcard features a collection of stats, match info etc to act as a way of telling the story of each game.

"It's a personal project that I'm immensely proud of and I've built a small but loyal following of fans who buy my work," Dave continues. "I've always felt its a unique idea that is a combination of my love for illustration and design combined with my other passion as a fan of the club. I strive to make every card different, taking a lot of time to get happy with a solid concept before moving into the design stage. Every postcard has an idea behind it that is relevant to the game, rather than just drawing the goal scorer for example."

Discover more or grab a set for yourself at lfcposters.com.

Dave Will's illustrated postcard for Liverpool FC's 2-1 victory over Leicester City, featuring a player in red kit with arms crossed, held in front of the Shankly Gates
Collection of Dave Will's illustrated Liverpool FC postcards featuring match results and player portraits arranged on a red background, including the 2019-20 Champions League winning season set
Front and back of an illustrated Liverpool FC postcard for their 4-1 victory over Norwich City on 9 August 2019, featuring the club crest and match statistics
Dave Will's illustrated postcard for Liverpool's 2-0 victory over Manchester United on 19 January 2020, featuring two players celebrating against a red background
Collection of illustrated Liverpool FC match postcards by Dave Will arranged on a red background, featuring various designs celebrating games and seasons from 2013 onwards
Collection of Dave Will's illustrated Liverpool FC postcards showing match results and player portraits displayed on red and white checkered background
Dave Will's illustrated postcard for Liverpool's 3-1 victory over Manchester City on matchday 12, featuring a red-shirted player kicking a football, held up in front of Anfield stadium
Illustrated postcard showing two Liverpool FC players celebrating, with match details "Liverpool 2 Man Utd 0" for Matchday 22 on 19th January 2020
Dave Will's postcard for Matchday 6 of the 2019-20 season showing Chelsea 1 Liverpool 2 with an illustrated portrait on a red stamp-style design
Collection of Dave Will's illustrated Liverpool FC postcards featuring match results, player portraits and a black Champions League 2019-2020 cover on turquoise background
Matchday 1 postcard for Liverpool 4 Norwich 1, showing two hands raised behind the Liverpool FC Anfield badge on a red background, dated 9th August 2019
Liverpool FC matchday 12 postcard showing an illustrated player in red kit kicking a ball, with match details for Liverpool 3 Manchester City 1 at Anfield on 10 November 2019
Dave Will's illustrated postcard showing Liverpool's 3-2 victory over West Ham with numbered player positions on a green football pitch, held in front of a brick wall with Liverpool branding
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