Renault has launched a new campaign for its new Clio model, celebrating thirty years in the making as well the progress we've seen in the world during that time.
Created by Publicis•Poke, it travels through three decades of the iconic car – which is the best-selling French car of all time – and marks the changes in culture and society over the same period.
The spots, which are set to the iconic Oasis track Wonderwall, portray the story of two young friends and their shared experience of the quintessentially '90s school 'French exchange' and the relationship that blossoms over the following thirty years, one punctuated by each edition of the famous Clio.
Adam Wood, Marketing Director at Renault UK, said: "Renault brings people’s passion for life a little closer through our cars. We wanted to humanise and celebrate, not just thirty years of progress of the Renault Clio, but also the progress made within culture, society and life in that time. The Renault Clio is as in tune with the times today as it always has been."
Dave Monk from Publicis•Poke said: "Britain has had a love affair with the Renault Clio since the '90s halcyon days of Papa & Nicole and wind-up windows. Many things have changed in those thirty years. While technology, design, attitudes and culture will always shift and change, one thing will always stay the same as long as humans have hearts. The love story. This is a simple and universal tale of two souls on their own enduring journey of life, love and passion."
The campaign kicks off today across the UK.