77 Creative light up new packaging for luxury candle brand Legna London

When Legna London, a luxury candle brand for men, wanted to launch its new range of candles, it appointed 77 Creative to come up with the packaging design and associated marketing materials.

Using a collection of photos from the clients' archives, the London studio decided to create collage 'mood' images which subtly convey an emotion for each of the candle fragrances.

As founder Trent Payne explains: "The photos are of textures from all around the world with countries including Sri Lanka, South Africa, Jamaica, Spain and the UK. Once the client was happy with the collages, we then applied them to the packaging and extended the style we created to posters and single page ads."

Via direct submission


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