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Scandinavian typographic cool comes to London with a pop-up store by Playtype

ARAM in London's Covent Garden is hosting a pop-up shop by Danish foundry Playtype until 6th May. The Copenhagen-based company is showcasing its covetable posters, mugs and stationery – giving you the chance to pickup some Scandinavian designer goodies this bank holiday.

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Stacks of Playtype posters and printed materials with bold typographic designs in vibrant colours including yellow, pink, red and cream, displayed at the ARAM pop-up store

Founded by e-Types, one of Denmark’s foremost branding and design agencies, Playtype was born out of the agency’s love of typography. Their talent for creating unique typefaces combined with beautiful lifestyle products, have made them incredibly popular amongst the design community.

Rasmus Drucker Ibfelt, Creative Director at e-Types and Play, said: “It is in the meeting of typography and beautiful products that the Playtype universe is created, and with our clean cuts and bold shapes it is clear to see our Scandinavian roots. True to our name we put a playful spin on the classic world of typography – bringing life, colour and edge to the craft."

Make sure you pop down to the ARAM store in Covent Garden, London – until 6th May 2016. For more information about Playtype, visit playtype.com.

Playtype pop-up shop storefront at ARAM in Covent Garden, London, with typography and product displays visible through the glass window
Playtype pop-up store display at ARAM featuring typographic posters, printed materials and merchandise arranged on white table and wall
Stacks of Playtype posters and printed materials in various colours arranged on a white surface, featuring bold typography and the Playtype branding
Playtype mugs and wooden letter blocks arranged on white pedestals, displaying music and design genre text including Acid, Punk, Dance, Heavy and Acid Rock Pop
Playtype pop-up display at ARAM featuring typographic posters, stacked mugs labelled with music genres, and design books on a white shelf
Playtype products displayed on a white table, including stacked posters and business cards with bold typography and colours, alongside branded mugs and other stationery items
Playtype pop-up display at ARAM featuring yellow and white posters with bold typography, ceramic mugs with music genre labels, and graphic design elements on a white shelf
Playtype pop-up display featuring bold typographic posters in yellow, blue and white, with stationery and product samples arranged on a white shelf below
Playtype stationery and colour swatches displayed in front of geometric poster designs featuring bold blue circles and the text "I'M WORLD
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