OH+CO develops the identity for premium CBD brand Aire

OH+CO is behind the identity for premium CBD brand Aire – a name that shares the Leeds studio's street address, but only by coincidence.

Aire is a "simple, everyday way of giving your body and mind a helping hand to stay well". It contains three premium CBD oils at 5%, 10% and 15% strength.

Spotting a gap in the market, OH+CO worked with Aire to develop an identity that positions itself firmly as a premium lifestyle brand. The name Aire was inspired by the companies conception in Aire St. Workshops – the word also resonates with how the product tastes and makes you feel. A wordmark has been designed to convey the feeling of ease and simplicity while giving that premium feel.

The Aire bottles are made from frosted amber glass and designed with a white screen printed finish, "doing away with the cliché label wrapped bottles that exist in the CBD industry," says the Studio. The packaging is made of 100% recyclable stock and each product has its own unique pastel colour that has been pattern embossed then foiled to give a premium finish.

OH+CO also art directed a photoshoot with models to "capture their natural body movements" to give a natural feel. While the product photography was inspired by "finding calm in harsh surroundings", so the products were captured alongside bricks to showcase the simplicity of the products against a brutalist environment backdrop.