Bespoke typography provides the branding backbone for microbrewery Diagonale

"Our graphic proposal revolved around an extensive typographic and symbolic language," explains Johan Debit, co-founder and graphic designer at Brand Brothers. "The logotype, composed of letters with very pronounced inverted contrasts, was designed especially for the occasion, and serves as the basis for a collection of glyphs that considerably enrich the narrative and the imagination around Diagonale beers."

Designed in the style of the original Dingbats, these symbols form a graphic backbone to the visual identity, making it fully extensible. "This language is developed on the first two cans of the brand, a series of posters, and an ecommerce site," Johan adds. "The collaboration between Diagonale and Brand Brothers will continue with the release of new beers, permanent or ephemeral."