British illustrator Alice Skinner has created a cheeky series of wartime-esque posters for dating app Badoo, to celebrate those who've selflessly resisted sex with other households during the Covid-19 pandemic.
The bright collection of artworks encourages masturbation and solo sex with slogans such as 'Keep Calm and Carry On Wanking' and 'Make Do and Masturbate' – slogans that her client came up with and asked her to bring to life. It's a kind of call to "keep the home fires burning", so to speak, until it's safe to meet and get intimate with others again.
The campaign can be seen on Badoo's social channels, as well as on a billboard and posters around East London. It follows a survey of the dating app's members that found over half of singles are confused about the rules when it comes to bringing home a sexual partner, with three in four worrying about a second wave of coronavirus and therefore trying to stay at home as much as possible. A huge 75% of singles said they haven't had sex at all during lockdown.
"Badoo actually came up wirh the slogans and I created the illustrations around them. I think my style is bold but also loose and fun. I draw everything by hand in pen and paper and don’t believe in rulers or anything like that which I think creates a sense of freeness to my work
Based in London, Alice Skinner is renowned for her tongue-in-cheek illustrations that provide honest social commentary on 21st-century life. Describing her style as "bold, loose and fun", you can see more of her work or purchase one of her prints via her online portfolio.