10 Associates creates its first TV ad for Graham & Brown that shows we're 'made for each other'

Branching into the world of TV advertising for the first time in the agency's 15-year history, the film shoot used bees and butterflies to highlight the opulent, perfectly matched products. The 30-second ad, to be aired throughout October, creates intrigue and excitement with a sprinkle of magic.

10 Associates worked with Manchester-based The Gate Films to bring the vision and storyboards to life. Creative Director Jill Peel told Creative Boom: "We have worked with Graham & Brown for many years, so we have a great understanding of what’s required. The challenge to us was to bring this concept to life in an engaging, compelling and truly irresistible way.

"We drafted in the skills of the team at The Gate and we were delighted at the atmosphere and indulgence they created. And working with live butterflies and bees meant for an interesting shoot!"