Insight

Opinion, comment and analysis from our editorial team and those working in the creative industry. Here, we discuss things that matter for creative professionals worldwide.

Cambridge Healthcare Research

Carl Rylatt of UnitedUs on how to use symbols in graphic design

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Chris Floyd

Celebrity photographer Chris Floyd shares six pieces of career advice everyone can learn from

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Image licensed via Adobe Stock

How creatives can unlock the power of generative AI

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Immersive director André Elijah on staying ahead of the curve with VR and AR

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Image licensed via Shutterstock

Should the world put a pause on AI? Future State 2023 speakers share their views

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Why Do Books are the perfect life companion for creatives

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Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio Più in Milan

'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

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Lexus Design Award winners suggest we can have nice things, without ruining the planet

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David Hodgson | Credit: bluemarlin

'I'm still giving my clients the same advice': David Hodgson looks back on three decades of running a design agency

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Kelly Anna

'Weirder, more human, less serious': 9 creatives share their vision for the future of creativity

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Image licensed via Adobe Stock. Photography by Natanaelginting

Are creatives moving away from Twitter after Elon Musk's takeover?

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Why the spat over New York's new logo is worth paying attention to

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Credit: [Asahi](https://www.asahiinternational.com/stories/innovation/asahi-00-launch/)

'No alcohol doesn't mean no fun': how clever creative can change the conversation for NoLo drink brands

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Eliza Hatch & Bee Illustrates, Courtesty of Hysterical

Founders behind charity exhibition Hysterical share how they build community through activist art

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'We were determined to eat our own dog food': Tom Lloyd and Mike Jordan on rebranding Bluegg as Toward

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Creative Agency/Design Studio: &Walsh

'I wanted to be part of the change': Jessica Walsh on her journey to founding &Walsh

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Mike Nelson, MAGAZIN: Büyük Valide Han, 2003. Installation view, Büyük Valide Han, 8th International Istanbul Biennial, Istanbul, 2003. Photo credit: Mike Nelson, Courtesy the artist and 303 Gallery, New York; Galleria Franco Noero, Turin; Matt’s Gallery, London; and neugerriemschneider, Berlin

Mike Nelson on his sensory new survey, scavenging objects and simulating reality

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© Moonage Daydream – Brett Morgen. Courtesy of Universal Pictures UK

Insight
Film

Brett Morgen on Bowie, his BAFTA nomination and being inspired to live a fulfilled life

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20 February 2023

Melissa McCarthy in [Booking.com](https://content.presspage.com/uploads/685/1920_villapool.jpeg?10000)'s ad for the Super Bowl 2023

Super Bowl LVII: Did brands play it safe to win big?

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15 February 2023

Credit: minds + assembly / Society of Valued Minds

What makes a great brand and artist collaboration?

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9 February 2023

Image licensed via Adobe Stock

Can sports enrich your art? These creatives say 'yes'

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6 February 2023

Credit: Robot Food / Harringtons

Robot Food's Jess Cook on designing for a new breed of pet owner

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2 February 2023

Sara Jane Gillespie from BADBISHDESIGN and Kate Harvey. Photography by [Kathryn Rattray](https://www.kathrynrattray.com/)

Let's stop making design festivals for designers and make creativity available to everyone

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31 January 2023

The perfect tote bag. Simple but robust. Made of 80% recycled cotton, 20% recycled polyester.

A fresh look at merchandise: the sector that got a bad name

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30 January 2023

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