The Spark: Pum Lefebure on Rituals, Awkward Beauty and a Unicorn-mermaid Imagination

In this bonus episode, Pum Lefebure of Design Army opens the studio door and lets us peek at the small rituals that keep her sharp, the mindset that replaces work–life "balance", and the travel habits that refill her creative well.

We talk about fear, firsts, and learning new tools the hard way. She shares the single phrase a client used to define Design Army's signature. It's a good one. There's scent, style, and a guilty pleasure that might surprise you.

We finish with Pum's question for our next guest. A big what-would-you-do that you'll be answering in your head before the credits roll.

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James Cropper
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