Director, Brand

The role

KQED, the San Francisco public media organisation, is hiring a Director, Brand to own its brand strategy. The post leads a brand renewal and KQED's first major brand campaign in more than ten years, oversees its sub-brands and manages the in-house Creative team. It sits in the Audience department at manager level and is a temporary role running until 31 December 2029.

What you'll do

• Define and develop the brand narrative, identity and architecture, and lead the renewal from strategy through to rollout
• Build support internally and present the brand strategy to staff across the organisation
• Oversee sub-brands across KQED's shows, content and experiences
• Hire a Brand Manager, oversee the handover from the current brand consultant and manage agency partners
• Lead a multi-year brand campaign from brief to go-to-market
• Align brand and performance marketing with the Director of Media/Marketing
• Oversee qualitative research and brand lift measurement with the research and insights team
• Manage the Creative team, set creative standards and make sure the brand is applied consistently on every channel
• Work with teams such as Product, Editorial and Membership, and lead cross-functional working groups and steering committees

About you

• 7 to 10 years in brand strategy or brand management, including building or evolving brands
• Experience leading integrated marketing campaigns, including agency management, budgets and production
• Experience managing creative teams and judging strategic and creative quality
• Expertise in positioning, messaging, narrative and brand governance
• A modern, community-led approach to brand
• Able to bring different functions into alignment
• Experience working with research teams, including focus groups, audience data and brand lift studies
• Strong communication and presentation skills at executive level
• Desirable: an appreciation of KQED's mission and of the Bay Area's communities
• Desirable: product marketing experience
• Desirable: experience at a for-profit media, entertainment or experiences company

The process

• Apply with a CV and cover letter
• Answer questions on US work authorisation and visa sponsorship
• Write a short essay on how you would advance inclusion and curiosity at KQED
• Portfolio and LinkedIn links are optional

The details

• Salary: $125,547 – $165,000
• Contract: temporary role until 31 December 2029
• Location: San Francisco; hybrid
• Level: director (7–10 years)

How to apply

Apply through KQED's own job board.