Brand Marketing Lead, Enterprise

The role

This role builds and leads brand marketing for Anthropic's enterprise business from San Francisco. The job is to position Claude for the people involved in an enterprise purchase: CIOs, CTOs, CISOs, developers and business leaders. It pairs long-term brand building with commercial results.

What you'll do

• Develop the enterprise brand strategy, positioning and messaging for the whole buying committee
• Turn technical and research strengths into narratives about business value
• Work with product marketing, demand generation and growth teams so that brand work has an effect on the funnel
• Lead campaigns intended to define the category, working with creative agencies
• Build measurement frameworks that connect brand activity to sales outcomes
• Support the revenue organisation in competitive deals and target-account programmes
• Create brand tools and build capacity for field, partner and customer marketers
• Track enterprise brand metrics regularly and use them to direct the work

About you

• B2B brand marketing experience with complex technology platforms
• A record of building or repositioning brands to lead their category
• Experience working with product marketing, enterprise marketing and sales
• Strong creative judgement and experience of briefing creative teams
• Experience building frameworks to measure brand impact
• Bachelor's degree or equivalent experience
• Desirable: 12 or more years in B2B brand marketing, ideally at enterprise technology companies
• Desirable: experience building or scaling a brand function
• Desirable: a background in AI, developer platforms, cloud infrastructure or technical enterprise products
• Desirable: experience displacing entrenched competitors
• Desirable: familiarity with the AI safety landscape
• Desirable: experience with global enterprise marketing strategy
• Desirable: an interest in the effect of AI on society

What's on offer

• Competitive compensation
• Optional equity donation matching
• Generous holiday and parental leave
• Flexible hours
• Visa sponsorship is offered for some roles and candidates

The process

• Submit a CV or LinkedIn profile and answer a "Why Anthropic?" question
• Acknowledge the company's policy on AI use in applications and accept an arbitration agreement
• Staff are expected to be in an office at least 25% of the time

The details

• Salary: $320,000
• Location: San Francisco; hybrid, in the office at least 25% of the time
• Level: lead

How to apply

Apply through the application form on Anthropic's careers site.