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Insight

Honest insight, opinion and analysis on the business of being creative – from industry trends and hot takes to the conversations that matter. From Creative Boom.

Showing 1-15 of 488 articles

All images by <a href="https://www.instagram.com/angela.grabowska/" target="_blank">Angela Grabowska</a>
Insight Creative Industry

'Should we do it at all?' The question David Johnston wants every creative to ask before the brief goes out

TikTok - A Match Made in Cannes. Photography by Cristina Talpa
Insight Creative Industry

Cannes Lions 2026: why resonance, niche and analogue are the future of creativity

Gavin Brophy
Insight Career

We need to talk about the 'messy middle' of our creative careers

Cannes Lions Creators Party. © Caitlin Bulley
Insight Creative Industry

What are the key trends and takeaways from Cannes Lions 2026?

Co-founder Jeremy Sahlman
Insight Creative Industry

How Black Math learned to start with art – and why curiosity, not speed, is the point

Image licensed via Alamy
Insight Leadership

Loneliness, 2am doubts & getting ghosted: indie agency founders share their experiences of year one

Murugiah. Image credit: Jack Woodhams
Insight Art & Culture

Multidisciplinary artist Murugiah on why your most personal work is always the most creative

All photography by Adam Grüning
Insight Creative Industry

The tin-opener philosophy of design: founder Ben Farr on analogue thinking and why he chose Stoke-on-Trent

Bonnie Wan at Cannes Lions. Images courtesy of Cannes
Insight Creative Industry

Yes, you Cannes: Why going to the Lions is right for you

Insight Career

From coffee cups to the Golden Globes: what Rob Draper learned after he lost everything

Insight Leadership

The messy middle: Tyler Eide on the hardest part of growing up as a founder

Fred Gelli
Insight Creative Industry

Searching for Borogodô: Brazilian creativity as a global cultural force

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