Social Media Manager

The Welsh Rugby Union is looking for a Social Media Manager to join its Content team at Principality Stadium, Cardiff. This is an exciting, fast-paced and varied role responsible for planning, delivering and evaluating social media activity across the WRU's accounts – including the Wales men's and women's senior team channels, Principality Stadium, and the group's corporate and community accounts.

What you'll be doing

• Building and running an insight-led social media strategy that supports the WRU Group's strategic and commercial goals
• Planning, creating, publishing and reviewing content across all WRU channels
• Handling daily channel operations, including scheduling, publishing, community engagement and live coverage
• Using data and analytics to measure performance and improve content
• Growing the audience with platform-specific content that drives engagement
• Raising the global profile of Welsh men's and women's professional players
• Finding and producing stories from international, professional, community and grassroots rugby
• Promoting Welsh culture, language and values through social output
• Supporting ticketing campaigns for senior men's and women's internationals at Principality Stadium
• Helping grow awareness, engagement and attendances for Super Rygbi Cymru and Welsh professional clubs
• Coordinating content with internal teams, external partners and stakeholders
• Supporting the WRU Group's mission, purpose and values

What we're looking for

• Strong creative skills in producing social-first content on mobile devices, with a willingness to experiment
• A proven record of building, running and evaluating social media strategies and content plans
• Excellent knowledge of the major platforms, trends and audience behaviour
• A strong grasp of analytics and reporting tools
• Excellent knowledge of rugby and the wider sports landscape
• Sound editorial judgement and an eye for compelling storytelling
• Experience with content management systems and editing software, and the ability to learn new tools quickly
• Highly organised, able to juggle competing priorities including live content
• Excellent IT skills, particularly Microsoft packages
• Strong interpersonal and relationship-management skills
• Excellent written and verbal communication
• An excellent understanding of regulatory compliance for social media publishing
• Desirable: the ability to communicate and work in Welsh, and a valid UK driving licence

What's on offer

• £30,000 – £35,000 per year
• Permanent, full-time
• Based at Principality Stadium, Cardiff, with hybrid working
• Salary sacrifice pension (5% employee contribution, matched by the WRU)
• Life assurance
• WRU Group ticket allocation (per ticketing policy)
• An extra day of birthday leave
• Employee assistance programme
• Free stadium parking and gym access
• Discounts on the WRU Group store and tours, plus WRU Group partner offers
• Eye care voucher scheme
• Cycle to Work scheme

Values and inclusion

The WRU Group's values are integrity, excellence, success, courage, family and humour, and it is committed to a culture where every employee is valued and respected. Its Crys I Bawb EDI Strategy (2024–2029) and Equality, Diversity and Inclusion Policy are available on request or online. Applicants are invited to complete an anonymous diversity monitoring form, which is not visible to hiring managers. The role is subject to a basic or enhanced DBS check.

How to apply

Use the "Apply for this job" button on the WRU recruitment page. The closing date is 29 October 2026.