Principal Product Marketing Manager

Synthesia is an AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017 and headquartered in London, it builds products for visual communication and enterprise skill development. Following a $200M Series E, it is valued at $4B, with total funding of more than $530M from investors including Accel, NVentures, Kleiner Perkins and GV.

In this role you'll define positioning and drive launches for the studio and video creation experience, which powers how customers create, customise and deploy enterprise video. You'll partner with Product, Engineering, Sales and Customer teams to shape market perception and define how the industry sees AI-native video creation. It's a high-visibility, strategic role with scope to influence Synthesia's category leadership.

What you'll be doing

• Define the strategic narrative: own the overarching story about what the studio enables and where video creation is heading
• Lead core product launches: own positioning, messaging and go-to-market execution in partnership with Product
• Drive adoption and enablement: create campaigns, assets and sales collateral that move customers to active usage and help deals close faster
• Own competitive positioning: with the competitive intelligence function, build frameworks showing how the studio differentiates
• Collaborate on product strategy: bring a go-to-market perspective to launch readiness, pricing, packaging and roadmap prioritisation
• Gather and apply customer intelligence: with the market intelligence team, surface customer needs, competitive moves and emerging use cases to Product

What we're looking for

• Full ownership: you want a blank slate, to make the calls and be the strategic leader for how the market understands the product
• Senior B2B SaaS experience: around 10+ years in the industry, including 6+ in product marketing leadership, with flagship positioning experience
• Conviction in writing: you write positioning, messaging, strategy docs and decks with a clear point of view you can defend
• Sales cycle understanding: you know what sales needs to close deals and have built enablement tools people actually use
• A "ship at 60–70%" approach: you get work to a useful state, hand it off for refinement and keep moving
• Adaptability: you adjust the narrative as priorities and markets shift
• Proven impact: you've led launches that drove sales velocity, adoption, expansion and category understanding

What's on offer

• Base salary range of £100,000 – £130,000 (individual pay depends on experience, skills and location)
• Equity
• A comprehensive benefits package

How to apply

Apply through Synthesia's careers page.