Head of Marketing & Communications
at Brighton Students' Union·Hybrid·Brighton
- Salary
- £50,321
- Location
- Brighton, Hybrid
- Job type
- Full-time
- Experience
- Director
- Apply by
The Head of Marketing & Communications reports directly to the Chief Executive and leads Brighton Students' Union's brand, marketing, communications and audience engagement. The role will drive the organisation's new strategy, lead a brand transformation programme, improve student engagement, grow commercial income and keep BSU at the forefront of student communications. You will oversee a multidisciplinary team and work with the CEO, Board of Trustees, student leaders, University departments and commercial partners.
The role is based at the Moulsecoomb Campus, with regular travel across University of Brighton campuses. It is a full-time, permanent post of 35 hours a week, with hybrid working (four days a week in the office during probation, then three).
What you'll be doing
- Lead marketing, communications and brand strategy
- Roll out and manage the new brand identity
- Use audience data and segmentation to build campaigns
- Lead the launch and development of BSU's new student app
- Manage key relationships, including with the membership platform provider, Rubric
- Develop new channels to improve student engagement
- Oversee PR, media relations and reputation management
- Identify commercial growth, advertising revenue and shared service opportunities
- Report performance and KPIs to senior leaders and trustees
- Manage budgets, agencies and supplier contracts
- Lead, motivate and develop the Marketing & Communications team
What we're looking for
- Significant senior marketing leadership experience
- A track record of delivering multi-channel campaigns and strategies
- Experience leading brand refreshes, repositioning projects or major campaigns
- Commercial awareness and experience driving engagement and revenue
- Experience managing media relations and reputational risk
- A history of building high-performing teams
- Strong stakeholder management and influencing skills at senior level
- Excellent communication, presentation and relationship skills
- Knowledge of marketing analytics, segmentation and data-led decision-making
- Understanding of GDPR, accessibility standards and digital best practice
- Experience in higher education, membership organisations, charities or the creative sector would be an advantage
What's on offer
- £50,321 per annum, plus benefits
- 27 days' annual leave, plus 4 closure days and bank holidays
- Flexible and hybrid working
- Employee Assistance Programme with wellbeing support
- Enhanced family-friendly policies
- Pension with employer matching up to 6%
- Training and development opportunities
- Up to 2 paid volunteering days a year
- Enhanced occupational sick pay
- Staff social events and away days
- Discounts at BSU cafés, bars and shops
- Free hot drinks on campus
- Access to University of Brighton facilities
- Free eye tests and a contribution towards prescription glasses
- Possible sabbatical opportunities after three years' service
Equal opportunities
BSU is an inclusive employer and welcomes applications from people of all backgrounds.
How to apply
Apply online via the "Apply Here" link on the BSU careers page.
About Brighton Students' Union
Brighton Students' Union is a membership charity supporting more than 17,000 students at the University of Brighton. Its mission is "Making Student Life Better", providing representation, support, opportunities and services that help students thrive at university.
Its values are being inclusive, supportive and authentic. In January 2023 it launched its BIG PLAN, setting out how it will improve student life over the coming years.