Fictional products get brought to life in cheerfully sinister illustrated adverts

Has consumerism gone mad? Is every product merely one mistake away from becoming a nightmare that worsens life? That's the pitch behind Sound Deals, an improvised comedy podcast where founders Max and Ivan promote fictional goods with the help of hilarious guests.

These guests include Dara Ó Briain describing how the Delacer stops the dead from rising, Lolly Adefope explaining how the Securiton 2.1 will protect the user (but also cook them), and Mae Martin elaborating on how the Lumbertone 100A is exclusively for carnal pleasure.

In each case, the products are tested by Ivan, who is contractually obliged to try every product while being contractually barred from complaining about doing so. Basically, it's a cheerfully sinister look at consumerism, where each product is only one 'yes, and' from spiralling out of control.

To bring the podcast to life visually, Tim has turned these ridiculous products into retro-looking adverts that ham up their worst qualities and pose enticing questions in order for potential listeners to stick to an episode.

Speaking about the appeal of the podcast, he explains: "Every product described is this shifting mass of ideas, where everyone involved is trying to grow the concept while staying true to all previous descriptions, so it's a lot of fun to try and illustrate these products and give them a concrete form."

He adds: "I wanted the illustrations to look a little like crazy Penny Saver ads, so I used a limited set of bright, simple colours and tried to fill every piece with product information.

"This product information is also intended to hook people into listening - why does The Lucky Pipe come with so much lubricant? How does Deep Silk make you earn less? In what way does Crumbed linen make you more popular?"

There's only one to find out, listen to the podcast yourself by clicking here.