As you'd expect, more people than ever are searching for images of women in science, technology, engineering and maths (STEM) careers, yet the results are often out-dated and don’t reflect today’s exciting and varied roles. A new partnership between Jaguar Land Rover and Getty Images hopes to change all that.
New stock images available today, on International Women's Day, show women in a variety of STEM roles from aerodynamics to cyber and audio engineering. They are, of course, intended to encourage more women to apply for these jobs by accurately portraying the modern workplace.
The Jaguar Land Rover and Getty Images collaboration sees a set of images available from today for editorial use, as the partners work towards building a body of imagery, which authentically depicts female engineers at work.
Rebecca Swift, Director Creative Insight at Getty Images said: “We are a passionate advocate for the realistic representation of women through imagery and are proud to be leading the visual industry in the creation and promotion of powerful, relevant imagery which celebrates diversity and authenticity in every area of life.
"Over the last year, we have seen a dramatic spike in interest for imagery showing female engineers at work. Images have the power to make and break gender clichés so the demand for these images is both indicative and important. We have an opportunity to change the visual language around STEM for the better, so we are excited to be partnering with Jaguar Land Rover who is also committed to expanding the availability of images representing the realities of a modern-day engineering career for women."
Jaguar Land Rover has now called for other leading manufacturers to follow suit by reassessing and updating their visual portrayal of women in STEM careers, in a bid to increase the number of women applying for these jobs. You can see the pictures for yourself at Getty Images.