WNA X 30 celebrates three decades of graphic design by Why Not Associates

Why Not Associates has been at the vanguard of British graphic design for the past three decades. Inventive and irreverent, progressive and provocative, its output is prodigious and eclectic, spanning everything from monumental public art pieces to miniscule postage stamps.

Launching on 25 November, at the Sheffield Institute of Arts, is the most comprehensive exhibition of WNA’s work to date, charting the firm's development from recent graduates of the Royal College of Art in 1987 to figureheads of UK design in 2017. The show perfectly demonstrates the team's restless creativity, from the expressive graphic mark-making of the early days to the more refined experimentation of today.

One of the first UK studios to embrace the Apple Macintosh and multi-media, WNA has consistently pushed the possibilities of print and moving-image, digital and three-dimensional design. It has worked across the board for clients cultural and commercial, bringing the same edge, wit, and deftness of touch to books and posters, TV commercials and wayfinding systems.

Stylistically expansive and ever-unpredictable, WNA’s work is an ongoing exploration, a love letter to graphic design that shows no sign of abating. Or as they put it (with apologies to Spike Milligan) "We never had a plan, so nothing could go wrong".

WNA X 30 launches on 25 November at the Sheffield Institute of Arts and runs until 22 December. To find out more visit whynotassociates.com.

All imagery courtesy of Why Not Associates

deSingel Poster and identity for international arts centre in Antwerp, 2016

deSingel Poster and identity for international arts centre in Antwerp, 2016

Trading Words. Typographic installation inspired by goods imported and exported via London Dock.  Collaboration with Gordon Young. Photography: Lee Mawdsley, 2017

Trading Words. Typographic installation inspired by goods imported and exported via London Dock. Collaboration with Gordon Young. Photography: Lee Mawdsley, 2017

Henry Moore. Poster design for Tate Britain exhibition. Photography: Rocco Redondo, 2010

Henry Moore. Poster design for Tate Britain exhibition. Photography: Rocco Redondo, 2010

Hult International Business School. Series of silk screen posters inspired by the history and culture of the east end of London.  Collaboration with Graphic Thought Facility, 2015

Hult International Business School. Series of silk screen posters inspired by the history and culture of the east end of London. Collaboration with Graphic Thought Facility, 2015

Typographic 68 Design of journal for the International Society of Typographic Designers, 2010

Typographic 68 Design of journal for the International Society of Typographic Designers, 2010

Paul Smith – True Brit Audio visual installation celebrating the life of Sir Paul Smith at the Museum of Fashion, Kobe, Japan. Collaboration with Alan Aboud, 1998

Paul Smith – True Brit Audio visual installation celebrating the life of Sir Paul Smith at the Museum of Fashion, Kobe, Japan. Collaboration with Alan Aboud, 1998