I'm not a graphic designer. And I certainly don't know any Pantone colours off by heart. But I do start to drool when I look at branding and the stationery that is created for it. Here's the personal identity of Jonathan Shackleton, a graphic designer from Leeds who graduated last summer from Falmouth University. You can see the love and attention that has gone into every stage of the process, and it's a process that has created a very clean and minimalist brand. Here's what Jonathan had to say about the work: "The work consists of a simple, structured logo and various design assets. The logo was constructed using my initials, focusing primarily on the letter S combined with my first initial, J. To contrast the minimal design and application of my logo, I used a bold gradient of colour throughout all the design elements."