And there are those who would laugh at such nonsensical categorisations, who don’t believe in or live by conventions, who create their own reality and live it naturally.

They are the subject of Pol Kurucz’s last photo series, "genuine eccentrics, weirdos and lunatics who in the eyes of the photographer are the New Normals".

Shooting for this last series took entirely place in the Kolor Studio, in the heart of Rio de Janeiro, where all the sets and accessories were built by the Kolor Art Collective. Most models, performers, and actors featured in the photos come from the city’s humanist microcosm and themselves belong to a redefined group of the Normals.

Pol Kurucz was born with two different names to a French mother in a Hungarian hospital. His childhood hyperactivity was treated with theatre, and the theatre was later treated with finance. By 27, he was a CEO by day and a stage director by night. He then went on consecutive journeys to Bahrain and Brazil, to corporate islands and favelas. He has sailed on the shores of the adult industry and of militant feminism and launched a mainstream moneymaking restaurant, loss-making in its indie art basement. Then he suddenly died of absurdity.

Pol was reborn in 2015 and merged his two names and his contradictory lives into one where absurdity makes sense. Today he works on eccentric fashion and fine art projects from his Rio de Janeiro studio. His photos have been featured in over a hundred publications including Vogue, ELLE, Glamour, The Guardian (Arts), Adobe Create, Hunger TV, Sleek and Nylon. Discover more at polkurucz.com.