A far cry from the stale interior of the majority of British cabs, these works of fine art currently adorn vehicles on the roads of Mumbai. Originally dreamt up by Taxi Fabric, the work of local artists can now be applied to the seats, door panels and ceilings of cars-for-hire, making them beautifully bright and wildly unique.
The idea benefits the driver, artist and the customer – by helping the cab to stand out from the competition, for the artist's work to reach a large and varied audience, and creating an unforgettable experience for anyone lucky enough to take a ride.
The website states: "This project is about creating a space for designers to show off their ideas and talent, through the medium of Taxi Fabric.
"Taxis in India, particularly in Mumbai, are not only the most convenient form of transport but have also become an iconic piece of culture. Although much attention is given to each taxi by its driver - to make it stand out from his competitors - very little thought is given to the fabric used on the seats. The designs that cover the taxi seats are often functional and forgettable and with the outstanding design talent Mumbai has to offer, this shouldn’t be the case.
"Design, as a job or even simply something studied at school, is unfortunately not widely recognised in India. Older generations don't understand it - design to them, just performs a function. Many people don't know that design can create a real impact. With so few spaces for young people to show off their skills, it's hard to change that perception.
"We put two and two together and started connecting designers with taxi drivers - turning seat covers into canvas’ for young Indian designers to show off their design talent and storytelling skills."