T4TURBAN branding

T4TURBAN is a line of custom-made turbans specifically tailored for women. The brand was created by entrepreneur and fashion designer Rand Al Bassam with the goal of revolutionising the iconic headwear. Based in Saudi Arabia, the brand uses stunning patterns and colours that are not only stylish, but are also fitting for the region's culture and tradition – although the brand's online store offers a range of turbans to suit consumer's tastes on an international scale.

The logotype, just like T4TURBAN's creations, is custom made to look modern and sharp. The colour palette is fresh, feminine and reminiscent of bright, delicate spring gardens. The design layouts, with highlights and boxed-out text, are carefully designed to communicate the brand's determined purpose of breathing new life into an accessory that has long been synonymous with style.