ARAM in London's Covent Garden is hosting a pop-up shop by Danish foundry Playtype until 6th May. The Copenhagen-based company is showcasing its covetable posters, mugs and stationery – giving you the chance to pickup some Scandinavian designer goodies this bank holiday.
Founded by e-Types, one of Denmark’s foremost branding and design agencies, Playtype was born out of the agency’s love of typography. Their talent for creating unique typefaces combined with beautiful lifestyle products, have made them incredibly popular amongst the design community.
Rasmus Drucker Ibfelt, Creative Director at e-Types and Play, said: “It is in the meeting of typography and beautiful products that the Playtype universe is created, and with our clean cuts and bold shapes it is clear to see our Scandinavian roots. True to our name we put a playful spin on the classic world of typography – bringing life, colour and edge to the craft."
Via direct submission | All images courtesy of ARAM