Scandinavian typographic cool comes to London with a pop-up store by Playtype

ARAM in London's Covent Garden is hosting a pop-up shop by Danish foundry Playtype until 6th May. The Copenhagen-based company is showcasing its covetable posters, mugs and stationery – giving you the chance to pickup some Scandinavian designer goodies this bank holiday.

Founded by e-Types, one of Denmark’s foremost branding and design agencies, Playtype was born out of the agency’s love of typography. Their talent for creating unique typefaces combined with beautiful lifestyle products, have made them incredibly popular amongst the design community.

Rasmus Drucker Ibfelt, Creative Director at e-Types and Play, said: “It is in the meeting of typography and beautiful products that the Playtype universe is created, and with our clean cuts and bold shapes it is clear to see our Scandinavian roots. True to our name we put a playful spin on the classic world of typography – bringing life, colour and edge to the craft."

Make sure you pop down to the ARAM store in Covent Garden, London – until 6th May 2016. For more information about Playtype, visit playtype.com.

Via direct submission | All images courtesy of ARAM