Posturing: Photographing the Body in Fashion is a new group exhibition dedicated to the examination and exploration of the role of the female body in contemporary fashion photography.
Presenting images from 2010 to 2017, the show at the Ground Floor Project in London, charts a movement in which the body is captured in extraordinary gestures and poses, tracing a new aesthetic in fashion photography that originated in 2010 and continues to develop today.
Co-curated by Shonagh Marshall and Holly Hay of The Ground Floor Project, it's the first iteration of a three-part partnership with luxury online retailer The Outnet and brings together diverse photographers whose images push the boundaries of fashion image-making. Expect the work of Coco Capitan, Charlie Engman, Johnny Dufort, Marton Perlaki and Zoe Ghertner amongst others, alongside seminal, specially commissioned editorial images from the magazine archives of British Vogue, AnOther, i-D, Interview, The Gentlewoman, Double and Self Service.
The show deconstructs the processes and inspirations behind the images into five thematic sections, each examining a different element within the creative process: casting, styling, location, props, and art direction. Intimate correspondence between the creative teams and examples of the behind-the-scenes stages in the development of the final work provide a rare glimpse into the processes of fashion image-making. Find out more at groundfloorproject.co.uk.
Main image: Photograph by Blommers & Schumm, ‘Navy’ from The Gentlewomen, Autumn/Winter 2010