Papillon Blu brand identity

Papillon Blu is a privately owned Spa & Wellness centre located at the heart of Surabaya City, Indonesia. Studio Sciencewerk directed and designed the overall identity, graphics and environmental signage, as well as the upcoming website.

Of the project, they said: 'We created a memorable symbol, translated from the word Papillon Blu itself, which is "Blue Butterfly" in French.' We think the branding is beautiful, evoking feelings of tranquility and calm.