Pablo Abad is an independent, Madrid-based graphic designer and art director. His expertise lies in graphic design, art direction, editorial design, illustration, typography, data visualisation, web design and more. Part of a small art and graphic collective, known as P-A-A-M, he also curates the blog o-c-u-l-t-o. Some of his notable clients include Adidas, Nike, Computer Arts, Heineken, San Miguel and MINI. Find out more at www.pabloabad.com.