La Diablada: Argentinian photographer captures colourful celebrations in the Northern Jujuy province

This fantastical series by Argentinian photographer Gaby Herbstein is titled La Diablada, which translates to 'Dance of the Demons' in English. The collection of vibrant images captures a popular celebration that takes place every year in the Northern Jujuy province, Argentina. The entire population is said to prepare all year-round for this unique festival.

"According to the Andean worldview, nature, man and Pachamama (Mother Earth) live in perpetual relationship as one whole being. Man as a soul, has life force, and so do plants, animals, mountains, and every form of existence. Since man is part of nature himself, he doesn’t pretend to dominate it. He just exists and coexists as a moment of it. La Diablada is much more than a carnival dance.

"As well as including the joy and the offering of a carnival, it has to do with keeping alive an important local tradition and ensuring that the devil costume, that has been present for several generations in the Argentinian Quebrada, continues.

"The costumes are inspired by the Andean iconography and the stories our grandparents told us about the mythical character of the devil. Cats, wolves, the serpent, as well as visions, dreams, past and present stories all have a mystical meaning. All of this is part of La Diablada whereby anything and everything goes in the process of creating the costume that each of the devils will display during the eight days and nine nights of the carnival."

Herbstein travelled to Jujuy in February this year in order to capture those eight days and nine nights. Discover more at