How LEGO imagines Danish hipsters

You can't move in the creative industries for beards and bicycles, so it was only a matter of time before we saw LEGO hipsters. At the request of the Guardian and to mark the beginning of Copenhagen fashion week, LEGO created the plastic hipsters – complete with oversized earphones, fixie bikes and the essential facial hair.

Design manager Tara Wike told the Guardian’s Helen Russell: "Danes do monochrome in a big way so the LEGO hipster girls keep it simple in black and grey, topped off by the ubiquitous black designer glasses. For the men, we teamed a blazer with a button-down shirt and mismatched suit trousers as well as a classic leather jacket with a striped T-shirt underneath. And of course, facial hair. Beards are big for Danish hipsters – the bigger the better."

Photographs: David Levene for the Guardian. Via Guardian