A dozen creative agencies have come together to produce a series of wrapping papers for charity this Christmas.
The unique wrapping papers feature a range of contemporary designs, including hip-hop icons, streaky bacon, abstract weather patterns and twisted typography, which would look just at home framed on a wall as wrapped around a gift.
Lead by ASK US FOR IDEAS (AUFI), which connect brands with agencies, profits from the scheme will go to Wrap Up London, keeping vulnerable people in the capital clothed and warm during the winter period.
In homage to the icons of hip-hop, London studio Lowrie’s design features Biggie Smalls, Tupac, and Snoop Dogg, while international agency Base Design’s offering features a wry take on the ubiquity of social media, declaring ‘So Many Likes - When all you Need is Love’.
Other agencies include A Practice For Everyday Life, renowned for their work with titans of the art world David Hockney and the Tate; DixonBaxi, Netflix’s brand partner; and The Beautiful Meme, the creative studio who recently collaborated with Nike, Spotify and Google.
“Unlike a puppy, Christmas wrapping paper is just for Christmas, so we wanted to make it disposable but stylish as hell,” says AUFI co-founder Nick Bell. “A handful of the world’s best agencies have created a set of 12 papers that, because of the exquisite paper stocks and hand-printed craft, are more like limited edition prints than wrapping paper.”
Each piece of wrapping paper is hand-screen-printed and fully recyclable. There’s a limit of 200 sets, so be quick – you can snap up a set for £42 from wrappingup.co.uk.