Celebrating Adidas Superstars’ 50th Birthday with a Forever Young campaign

Photography by Kristen Chon

In 2019, we'll wish a big happy birthday to one of the world’s favourite footwear styles, the Adidas Superstar. And celebrating the iconic fashion statements' 50th anniversary is the Forever Young campaign.

The series of designs by Duy Dao comprises packaging for the special edition trainer, along with a collection of promotional poster and invitations for the shoe release party in Los Angeles.

The posters pay a well-deserved and commendable tribute to influential pop culture figureheads that Adidas and the Superstar brand have been a part of, or have been influenced by, over the years. Featured names include world-famous American NBA all-star Kareem Abdul Jabbar, legendary hip-hop rappers Run DMC and the multi-award-winning artist Pharrell Williams.

Keeping with tradition and staying true to the Superstar’s simplicity, the sneaker still maintains its infamous grooved front whilst incorporating a minimalist and fresh all-white design.

Photography by Kristen Chon

Photography by Kristen Chon

Photography by Kristen Chon

Photography by Kristen Chon

Photography by Kristen Chon

Photography by Kristen Chon

Photography by Kristen Chon

Photography by Kristen Chon

Photography by Kristen Chon

Photography by Kristen Chon

Photography by Kristen Chon

Photography by Kristen Chon

Photography by Kristen Chon

Photography by Kristen Chon