Ukrainian design company Reynolds & Reyner created the flashy POM POM brand design for a fashion designer in Los Angeles. The concept behind the project is to offer modern and stylish lingerie, suitable for separate purposes.
In each set there are two kinds of underwear, packed in individual boxes that resemble diagonally-cut cubes in shape. One pair is comfortable and simple for everyday wear, the other for evenings and parties.
Operating under the slogan ‘Work hard, play hard’, Reynolds & Reyner have created packaging and promotional materials that are bright and hard to miss. Full of bold colours, both packaging and brand idea make a modern statement in the fashion world, that matches the fun of LA style.
Via direct submission