It's the ultimate challenge - to successfully launch a new coffee brand in London's hugely competitive market is certainly not an easy one. This was the brief recently set out to Ukrainian agency Reynolds & Reyner who developed a brand identity for a new London coffee shop. Using very chic graphics, obviously inspired by the city's most famous residents, along with London's prestigious past - the Coffee House London brand certainly stands out from the crowd. It combines the heritage of coffee with the distinctive pleasures of our capital's very best coffee houses. Tasty.