Kansas City-based studio Design Ranch was recently approached by stylist and jewellery designer Leslie Fraley to name and brand her new high-end clothing boutique.
With a tactile look and feel, using raw and soft materials, to bring the brand to life, Design Ranch named the new shop and studio Finefolk, as though people will always remember the "fine" aspect of Fraley's new venture.
On speaking about the project, Design Ranch said: "She has impeccable taste paired with an artful eye. Inspired by the high-end craft of the pieces in her shop, we named and designed the Finefolk brand. A sophisticated, beautiful look reminds everyone, We are Finefolk."