As we reported last month, Adobe has recently launched a series of live shows from the UK - "a daily dose of creativity" – as part of its Adobe Live service. But while that's exciting enough, turns out that was just the start.
This summer there'll be even more inspiration for creatives to enjoy, as Adobe teams up with D&AD, the global association for creative advertising and design. As a result of the new partnership with this global organisation, Adobe Live's livestreams will now also include the D&AD Awards 2020 and the D&AD Festival keynotes.
We're not just talking about awards announcements either. Adobe Presents: D&AD Awards will feature a series of in-depth panel discussions and live Q&A interviews with the D&AD judges, as well as behind-the-work live talks with winners, to explore the components of creative brilliance, uncover why the winning work was awarded, and reveal how it was made.
In addition, 'Adobe Presents: D&AD Imagine Everything' will see creative innovators take to Adobe Live to present their D&AD Festival keynotes, including speakers from NASA, Headspace and MoMA. This means everyone at home will be able to enjoy this inspirational series of talks, aimed at driving forward creative thinking, for free.
Want to be the first to know when the livestreams will launch? Subscribe to Adobe Live for free now. You'll also be able to catch on-demand recordings of every session and keep up to date with all the latest Adobe programmes on the horizon, including its popular 'Live from the Sofa' series.
Online event focus
Adobe's focus on online events to support its communities and customers follows the recent announcement that Adobe MAX, the world's largest creativity conference, will for the first time be a fully digital experience, available to everyone for free.
The recent success of Adobe's virtual Summit and its digital content activity, which attracted more than 450,000 attendees across the world, has underlined the strong demand for this kind of high-quality, digital content.
"At Adobe, we're passionate about enabling creativity for all, and through our partnership with D&AD, are delighted to celebrate some of today's best creative minds," says Simon Morris, senior director of marketing at Adobe. "Times like these show us the power of creativity, its impact on the way we think and live. We're incredibly proud to have a hugely active creative community on Adobe Live, and can't wait to use this platform to inspire and engage them even further."
Tim Linsday, D&AD Chairman, commented: "Each year, the foremost thinkers and practitioners from across the global creative industries submit outstanding work to D&AD Awards. 2020 is no exception, despite the extremely difficult situation the world is facing. Our exciting lineup of insight sessions, Q&As and 'Behind the Work' series will continue to give exceptional creative thinking the platform it deserves."
Visit Adobe Live at Behance.net/live.